Priyanka Chopra hops on Victoria’s Secret’s new inclusive train as a VS Collective ambassador: “Thrilled to don angel wings… again!” : Bollywood Gossip

Oh Bollywood, where dreams are made, and sometimes remade!

Guess who’s adding another feather to her already crowded cap? Our very own Priyanka Chopra has teamed up with Victoria’s Secret for their latest rebranding escapade! 🦋 Yes, you heard it right. The lingerie giant, once famous for its over-the-top runway shows with Angels sporting wings and not much else, is now all about inclusivity. Welcome to the VS Collective, darling!

Victoria’s Secret’s new initiative is all about shaking off that dusty old image and stepping into the 21st century, where beauty comes in every shape, size, and color. And who better to lead this change than our global superstar Priyanka Chopra? She’s joined by a squad of six other phenomenal women, including Megan Rapinoe and Adut Akech. Talk about a power-packed lineup! ⚡

Taking to her Instagram on Tuesday, Priyanka couldn’t contain her excitement. She gushed, “I’m thrilled to partner with @victoriassecret as we continue our journey towards gender equality and amplifying voices within the VS20 communities with the Victoria’s Secret Impact Fund. I’m honored to serve as an ambassador for this vital cause and spotlight the incredible organizations we’re working with to invest in women and communities on a global scale. We’re working with organizations including @promujer, dedicated to providing Latin American women with access to crucial health and financial services, @smartworkscharity, empowering unemployed women in the UK through coaching and professional attire, and @artesumapaz, our partner in establishing a year-long fellowship for Colombian women creatives, and more.”

Now, it’s no secret (pun intended) that Victoria’s Secret has been in hot water lately. Years of pushing a narrow, unrealistic ideal of beauty finally caught up with them. Their sales took a nosedive, and they got called out for their lack of diversity and inclusivity. Remember Ed Razek’s infamous comments about plus-size and transgender models? Yeah, that didn’t help either. 🙄

So, in a bid to stay relevant, they’ve brought in the VS Collective. This group isn’t just about pretty faces (though they have those too). It’s about celebrating women who’ve made it big in their respective fields and who stand for something more than just good looks. Alongside Priyanka, we have soccer star Megan Rapinoe, model Adut Akech, and a few other fabulous ladies who are ready to shake things up.

Victoria’s Secret is hoping this new direction will help them connect better with their audience. By focusing on social issues and supporting women’s causes, they’re aiming to build a brand that resonates with today’s empowered, diverse women. Will it work? Only time will tell. But one thing’s for sure – with Priyanka on board, they’re off to a good start! 🌟

Nisha’s Nutshell:
In the ever-changing world of Bollywood and beyond, the moral of the story is this: When in doubt, rebrand! And if you can, rope in Priyanka Chopra. She’s the secret ingredient to success, darling!

Stay tuned for more juicy tidbits from your favorite Bollywood snoop,
Bollywood Newshound Nisha